The ReThink Beauty Campaign seeks to fight against the unhealthy body image portrayed by the media through computer-manipulated images in advertisements to stimulate change through public awareness, ultimately altering the media's construct of idealized beauty.
"I have never yet seen, and you probably never will see, a fashion or beauty picture that hasn't been retouched. Unfortunately, we are living in a retouched world."

— photographer Derek Hudson, who says he would "make a stink" if an editor Photoshopped his pictures.

Faith Hill Before Digital Retouching...

This is what happens everyday to advertisements.

And After, As Released to the Public.

Most people don't even realize.